CAREERS IN MASS COMMUNICATION
Mass communication is a field of study concerned with imparting information effectively to a large number of people through print and digital media like television, radio, newspapers, magazines, websites, blogs and social media. With technological advancements and increasing demand for informative and entertaining content, this field has seen a massive increase in job opportunities. Knowing about the different career options after a mass communication degree can help you decide what type of job you want to pursue in this field. In this article, we outline some of the top careers in mass communication.
Here is a list of the 12 popular careers in mass communication:
1. Content writer:
Primary duties: Content writers create informative, educational, entertaining or promotional content for print and digital media. Their duties may include writing articles, blogs, white papers, advertisements, website copy, product descriptions, manuals, brochures and social media posts. They generally follow editorial guidelines and conduct online research to develop original content. The content they produce usually has a target audience and a specific purpose. Content writers typically edit and proof-read their copy to make it error-free. They may also optimise the content for search engines and evaluate the analytics to check reader engagement.
2. Graphic designer:
Primary duties: Being a graphic designer is a popular career in mass communication. Graphic designers use hand tools or computers and design software to plan, develop and create graphical designs and artwork for communication, informative, educational, instructive and promotional purposes. They may work on client briefs or develop visual design concepts on their own. After researching the topic, they prepare rough sketches and develop these into finished works of the required size, arrangement, style and colour combination. They create designs for books, magazines, posters, brochures, manuals, websites, newsletters, advertisements, labels, packaging, logos and film and TV show opening credits.
3. Public relations account executive:
Primary duties: A public relations account executive is in charge of managing different client accounts in print, broadcast and online media. They generally work with PR firms or with the PR departments of large organisations. Working to client specifications, they identify the client objectives and target audience and conduct the relevant industry, market and consumer research. They develop PR strategies that align with client requirements and budgets and present their proposals for approval.
After crafting the right public image for their client, they implement their promotional campaigns on different platforms and monitor the accounts for risks and threats. They steer them away from possible scandals and undertake damage control when necessary. They cultivate relations with the media and social influencers and follow industry developments.
4. Digital marketer:
Primary duties: A digital marketer is a mass communication career that involves planning, implementing, managing and overseeing marketing operations across different digital networks to promote brands, products and services. It is essential for them to be creative, have art direction and marketing experience and understand social media. They must be able to identify trends to grow brand awareness, influence and loyalty.
Digital marketers develop campaign budgets, analyse metrics and prepare marketing reports. Based on these, they develop new and innovative digital projects and growth strategies. They organise contests and other promotional events and liaise with social media influencers to raise the brand profile publicly.
5. Event manager:
Primary duties: Event managers are also known as event coordinators or planners and undertake the planning, handling, implementing and monitoring of various private and public events. These can include family events, business events, sports events, award functions, celebratory events, conferences, seminars and promotional events. Event managers meet with clients to understand event objectives, specifications and budget. Their work involves finding and booking venues, getting permits, negotiating with sponsors and liaising with suppliers. They may also handle logistics, monitor time frames, manage risks, update clients, send invoices, collect feedback and create event reports.
6. Journalist:
Primary duties: The principal task of a journalist is to investigate, gather and deliver newsworthy information on various past, current and upcoming events. They look for leads, build contacts and sources for first-hand research and undertake second-hand research. They may pitch story ideas to editors, work to deadlines and maintain records of their notes, interviews and audio and video recordings. Journalists write and present engaging articles, feature stories and opinion pieces for print and digital media. Since their work informs and influences the public, it is their duty to ensure that their writing is factually correct, honest and unbiased.
7. Sound engineer:
Primary duties: Also known as audio engineers, sound engineers work with musicians, singers and music producers in studios and at live events to manage and manipulate the technical issues related to sound. To undertake recorded and live audio and audiovisual projects, they set up, test, operate and maintain sound equipment, such as audio mixing consoles, equalisers and microphones. Most sound engineers are also proficient in using recording, editing and audio mixing software. They record, edit and fix the sound and add sound effects to follow project specifications and ensure better quality audio.
8. Blogger:
Primary duties: Bloggers write engaging, original content on a range of topics for their blogs or for client websites. The purpose of the content may be to inform, educate, entertain or promote, and it is generally written for a target audience. Bloggers may monitor trends and come up with content ideas themselves or write on client-assigned topics.
They may research the topics, refer to news articles and interview experts to write short-form and long-form content. Bloggers typically edit their blog posts before publishing them online, optimise them for search engines and use social media and email newsletters to promote them.
9. Filmmaker:
Primary duties: Filmmakers, also known as film directors, are responsible for directing short, long and documentary films in various genres. They read, select and edit film scripts, decide on a narrative style and determine the production budget. They organise casting sessions to choose actors and actresses, hire art directors, music composers and storyboard artists and assemble a team of camera technicians, costume designers, makeup artists and set makers.
They also select locations and create sets for the filming. They oversee acting rehearsals, motivate actors and actresses to deliver the correct dramatic performances during filming, ensure that the filming follows the predetermined schedule and work with editors to create the film. Filmmakers also interact with the media and the public to promote and market the film.
10. Information specialist:
Primary duties: Information specialists compile, update and manage information databases for various organisations across different industry sectors. They conduct research in relevant areas, gather necessary data, file and organise those in the database and manage the data and the digital information systems. They create data reports and enable the distribution of information to staff, management, clients and stakeholders.
11. Media planner:
Primary duties: Media planners work with advertising agencies, PR firms and businesses to plan, implement and oversee advertising and marketing campaigns for various promotional purposes. They follow client briefs to create campaign proposals and budgets, conduct market research and analyse target audiences. Based on their data, they create a combination of campaigns, monitor trends, assess campaign performances and make improvements to increase brand awareness, brand influence and customer loyalty. For gaining public attention and ensuring campaign success, it is necessary for media planners to be flexible, quick-thinking and creative.
12. Director of communications:
Primary duties: A director of communications is responsible for monitoring the information that flows from an organisation to the public. They oversee a communications team and develop communication campaigns, direct public relations drives and marketing strategies. Their job is to promote the organisation in a positive way and involves preemptive planning, monitoring risks and threats and crisis management. They represent the organisation at media events and respond to media queries. They release news items and promotional materials to further the organisation's overall business goals. If there are setbacks, they take quick steps to overcome or mitigate them.
Some of the Course you can study-
1. BA in Visual Communication
2. BA in Mass Communication
3. BA in Journalism
Eligible: Class 12 passsed
Course: 3-4 years
4. MA in Mass Communication
Eligible: Graduate
Some of prominent Institutions for Mass Communication in India
1. Indian Institute of Mass Communication (IIMC), New Delhi
2. AJK Mass Communication Research Center, Jamia Millia Islamia, New Delhi
3. Department of Communication, University of Hyderabad
4. Xavier Institute of Communication, Mumbai
5. School of Communication, Manipal Academy of Higher Education, Udupi
6. Symbiosis Institute of Media & Communication, Pune
7. Christ University Bangalore
8. Social Communications Media Department, Sophia SmtManorama Devi Somani College, Mumbai
9. Indian Institute of Journalism & New Media, Bangalore
10. Manorama School of Communication(MASCOM)
11. Amity School of Communication, Noida
(References: Careers in Mass Communication by Indeed editorial Team, Stairway to Higher Education by Lalhruaitluanga).
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